Get Your Lost Dog Back.
Just tap with your phone.

Tap.
Call.
Home.

A pet microchip that actually works. Same size. Same vet visit. Same little grain of rice under the skin. But when someone finds your dog, they tap their phone and your contact info pops up instantly. No app. No registry. No subscription. No waiting. You're already carrying the scanner — it's your phone.

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Gray Cane Corso with iPhone showing contact card
Why We Built This
Beef was microchipped.
It didn't matter.
Beef the pug who started it all

Beef. Legal name: Sir Pugglesworth.

I found a pug. Took him to the vet. They scanned him and said "Yep, he has a chip."

They gave me a phone number and a website. The number went nowhere. The website wanted money and wanted me to register. Nobody called back. Ever.

I just wanted to return someone's lost dog. You know how it feels when your best friend is missing. It's devastating.

That pug is now named Beef — legally Sir Pugglesworth — and he's mine forever.

I'm glad the system was broken, because I got the best dog in the world out of it. But the next dog might not land somewhere this good.

Had he had a chip that lit up my iPhone and popped up a button to call his owner, he would have gone home that day.

That's what we built.

Privacy

Our privacy policy is that there isn't one.

This product puts your name and phone number on a chip in your dog. Anyone with a smartphone can read it. That's the whole point.

A metal dog tag has had your name and phone number hanging off your dog's collar for a hundred years and nobody ever called that a privacy problem. This is the same thing. It just can't fall off.

We don't collect your data. We don't store it. There's no database, no registry, no account to create, no login. Your contact info lives on the chip and nowhere else. You put it there. You change it whenever you want.

If someone can scan your dog's chip, they can see what you put on it. That's the whole point. It's how your dog gets home.

By purchasing and using this product, you acknowledge that your contact information will be readable by anyone with a smartphone who scans your pet's chip.

If you don't want your contact info to be readable by strangers who find your lost dog, this product is not for you. Don't buy it.

That's the whole policy.

The Problem
The current system is a $2 billion industry
built on a broken database.

Today's Microchip

  1. Find lost dog
  2. Drive to vet or shelter
  3. Vet scans chip with a special scanner
  4. Gets a 15-digit number
  5. Looks up number in a database
  6. Maybe it's the right database. Maybe not.
  7. Maybe the owner updated their info. Maybe not.
  8. Maybe someone calls you back in 48 hours. Maybe not.
8 steps. 15+ competing registries. $20/year. Maybe works.

I Want My Dog Back

  1. Find lost dog
  2. Tap your phone to the dog
  3. Call the owner
3 steps. Zero registries. No subscription. Always works.
How It Works
The same tech as Apple Pay. Already in your phone.
1

Add your info

Tap the chip with your phone and add your name, phone number, email — whatever you want. That's it. Moved? New number? Just tap your phone to your dog and update it anytime, even after it's implanted.

2

Chip gets implanted

Your vet injects the chip — same size and same spot between the shoulders as a regular microchip. Takes 10 seconds. Yep, there's a little sting, just like a rabies shot. Your dog won't care. Sorry, buddy.

3

Someone finds your dog

They hold their phone near your dog's shoulder. Your contact info pops up. They call you. Dog comes home. That's it.

What You Get
Two ways to bring your dog home.
Microchip injector syringe — the chip is about the size of a grain of rice

The Implant

$59.00 — Available through your vet

A tiny chip in safe, sterile glass — about the size of a grain of rice. Your vet puts it under the skin just like a regular microchip. Permanent. Can't fall off. Can't get lost. Any smartphone can read it. Your number changes? Just tap your phone to your dog and update it.

We recommend keeping your pet's standard microchip too. Ours lets anyone with a phone reach you instantly. The old chip still works with vet and shelter scanners. Both chips, double the chances of getting home.

I Want My Dog Back collar tag on a dog collar

The Tag

Free — Included with every chip

A collar tag that tells anyone who finds your dog that there's a chip they can read with their phone.

Front: "I Want My Dog Back — tap your phone here to contact my owner."

Back: QR code and website with instructions for anyone who doesn't know what to do.

No tech in the tag itself. It just points people to the chip. Pair it with the implant so finders know exactly where to tap.

Dog Parks
Run a dog park? We'll give you tags. Free.

We'll send you a box of collar tags for your regulars. No catch. No cost. Hand them out, let people see them, watch the lightbulb go off.

Every tag on a collar is a conversation at the park tomorrow. Every conversation is another dog that makes it home instead of sitting in a shelter while someone navigates a broken registry.

Dog walkers, pet sitters, rescue groups, shelters — same deal. If you're around dogs and you want some tags, just ask.

Request Free Tags
Get In Touch
Interested?

We're launching soon. If you're a pet owner who's tired of the microchip runaround, a vet who wants to offer something that actually works, or just someone who thinks dogs should get home faster — we want to hear from you.

Drop your info and we'll keep you posted. No spam. No newsletter. Just launch updates.

Beef (legal name Sir Pugglesworth) and Broccoli the Cane Corso serve as Head of Product Testing and QA. They've been involuntarily chipped with our prototype. They have no complaints. Built by Troy in the desert, for every dog that should have made it home.